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Thursday, July 24, 2008

Beckham popular for underwear ads?

David Beckham is better known in LA for his steamy underwear ads rather than his famous football moves.After one year of Beckham’s 125million pounds move to America, top writers are convinced that the sportstar’s impact on commercials, rather than football, is highly effective.

After stripping off in a series of raunchy adverts, Beckham, 33, boosted Armani underwear sales by 30 per cent.But Major League Soccer still struggles to rival ticket and merchandise sales generated by American football, basketball and baseball.The LA Times suggested that Galaxy “still has not quite grasped how to handle its one and only superstar”.

“The captain of England calls the shots, not the team that pays him 3.25m pounds a year,” The Daily Star quoted the LA Times , as stating.

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